For Sale by Owner Letter

Dear FSBO (for sale by owner) entrepreneur:

Whether you’re a doctor, lawyer, plumber, bus driver or stay-at-home mom or dad, I know I can’t do your job.

But there are lots of folks who, like you, are attempting to do my job by trying to sell their own homes here in the Orlando area.

Believe me— I’ve heard all the rationalizations—“We’ll avoid paying the commission money,” “It can’t be that difficult” and “How hard can it be to have an open house?” Yet, I’m never surprised when, a month later, I get a call from an FSBO’er asking, “Hank, can you help me?”

There’s a lot more to a successful real estate sale than merely hanging out a sign. As a Realtor who has lived in the Orlando area for twenty-five years, I know how to help you price your home to sell based on your neighborhood’s property value history. There are currently 16,000 homes on the market here-- don’t discourage potential buyers by asking too high a price. I can also make suggestions about how to show your home to its best advantage, with minimal investments of time and money.

If you want to reach qualified buyers, not just folks looking to spend a Sunday afternoon checking out your décor, I can help with that as well. Only Realtors have access to the MLS (Multiple Listing Service) and databases, which showcase your home to every agent with clients looking to buy in the Orlando area. I’ll also schedule and staff your open houses and follow up with everyone who stops in.

Once I’ve found a qualified buyer, I will help with the many details involved in closing the sale, including negotiations, inspections, insurance, appraisals, mortgages and dealing with attorneys and escrow companies. Knowing how to work on your behalf is my job as a real estate professional, and I will save you hours of research, phone calls and time spent away from work or family.

Former FSBO’ers who decided to let me handle their home sales say it was one of the best decisions they’ve ever made. Let me do the work—and you’ll reap the rewards.

Please call me to learn how I can help sell your home for maximum profit with minimum hassle.

Hank Evans
Bette Butz Realty, Inc.